Many ways to land doctors’ orders
Posted by Colin Rose on September 6, 2009
Another very common scam is the seeding trial; doctors are paid to enroll patients in a “study” that involves prescribing a drug and recording some data on the response to it. Doctors get used to writing prescriptions for the drug. Such data is scientifically useless but gets reported in some medical journal which is itself largely dependent on drug advertising.
Many ways to land doctors’ orders
AARON DERFEL
The Gazette
05 Sep 2009
Canada’s pharmaceutical firms invest up to $3 billion a year in marketing, drug-policy expert Alan Cassels says. That works out to $50,000 in marketing per doctor. In addition to ghostwriting, the industry relies on many other tactics. Among…read more…
